I was lucky enough to work with the fine people over at Creemore Springs Brewery on their latest ad for Mountain Life Magazine. Together with Glen Harris and the creative team at Creemore we ended up focusing on Aiken Scherberger who truly is obsessed. He patiently waxed his skis over and over and over while I got exactly what I wanted. Thanks to everyone involved on this. I’m pretty happy with it and just thought everyone at Creemore should know: yes I will work for beer in 2012!